Direct Marketing Veteran Lon Mandel Joins Board as Strategic Advisor
Red Bank, New Jersey— October 15, 2018 – ProspeX Digital, today announced that Lon Mandel has joined the Board of Directors as Strategic Advisor. With over 40 years of experience in the direct marketing field, Lon’s extensive experience spans digital media, media management, customer and data acquisition, insert media, and lead generation.
Lon has worked with some of the top direct marketing companies in the country where he provides his clients with the best media mix of traditional and non-traditional marketing channels. For the past 30 years, Lon was CEO of the SpeciaLists Marketing Services, a data-driven, multi-channel marketing company that provides strategic customer acquisition and revenue generation services to leading brands, agencies, and Fortune 500 companies for both consumer and business to business clients. At the SpeciaLists, Lon was responsible for general management, corporate strategy and organizational development. Client success is Lon’s priority and the foundation of the culture for his organizations.
Lon was a long-time member of DMA’s List Leaders Council and a force behind the annual Fast-forward industry event. He was the recipient of the List Leader of the Year award in 2011 by the Direct Marketing Association for his outstanding contributions to the list and data industry, and in 2014, Lon was a Silver Apple award honoree of the Direct Marketing Club of New York.
“Lon’s unique skills in guiding his associates to think about challenges and opportunities from different points of view will enable each of us to find the best possible solutions”, say CEO and Co-Founder Mario Lupia. “We are so happy to have Lon part of our strategic leadership. We are confident that he will strive to steadily move us out of our comfort zone for personal and professional development”, says CRO and Co-Founder Joseph Mannino.
About ProspeX Digital
ProspeX Digital specializes in high intent prospect and data development within multiple verticals including Education recruitment, Insurance, and Medical. ProspeX Digital sets itself apart from other digital marketing firms with a cost-effective, performance-driven model that is fueled by proprietary multi-channel ad targeting products that result in precise delivery of high-intent, qualified prospects to clients. Some of ProspeX Digital’s properties include Universities.com, Degree Scout, and Rate Search.