Industry Veterans Leverage More Than 50 Years of Combined Experience and Success in Direct Marketing, Prospect Development, Data Acquisition & Digital Marketing
Red Bank, New Jersey—January 8TH, 2018—ProspeX Digital, a customer acquisition lead generation company, today announced its formation. ProspeX Digital specializes in high intent prospect and data development with an initial focus on education recruitment marketing.
“We are thrilled to announce the launch of a metrics driven business delivering new customer acquisition that is hyper-focused on user experience to a noisy and cluttered lead generation marketplace. A significant part of delivering on that goal is brand building to the properties we acquire and/or launch from scratch and maximizing the social/mobile arena as they continue to evolve with the primary focus on maximizing the ROI to our clients,” says CEO and Co-Founder Mario Lupia.
Along with Lupia, Co-Founder Joseph Mannino will assume the roles of Managing Partner and CRO. These two industry veterans are former executives of The CollegeBound Network and are actively working to close their first acquisition in the Education vertical. They will be able to leverage their more than 50 years of combined personal experience and success in direct marketing, prospect development, data acquisition and digital marketing with the expertise of their investor group and a team of trusted advisors in mergers & acquisitions, capital formation, software applications, legal, quantitative business analysis and much more.
ProspeX Digital intends to set itself apart from other digital marketing firms with a cost-effective, performance-driven model that is fueled by proprietary multi-channel ad targeting products. These include strategically executed campaigns around SEO, traditional offline media, paid search, social/mobile marketing and targeted email marketing that result in precise delivery of high-intent, qualified prospects to clients.